What Professions Will JMA Prepare Me For?
JMA – Journalists, Doctors, Engineers & Law Enforcement
JMA teaches communications skills that are essential not only to the broadcasters, graphic designers, and web gurus of tomorrow, but also to every college and career choice a student makes upon graduation. Below, some real-world examples about how skills learned at JMA are essential no matter what path chosen.
Michele, High-School Teacher: I model communications techniques for my students. All of them are college- and career-bound, and I want them to express themselves expertly. I need to know which writing and speaking style best suits parents and students in different grades. Communications expertise means not only being articulate, but leveraging eye contact, body language, and listening skills.
Wendy, Insurance Industry Executive: In today's fast paced and rapidly changing business world, the ability to communicate for impact is crucial. In fact, it may be the single most important skill. What my company sells isn't something you can see or touch. It is a promise that we will take care of our members and their families at their most difficult times. Nobody enjoys thinking or talking about their own death but my staff must be able to express how important and impactful our products are while still making sure all the details are in place.
Brendan, College Student: I’m an ecosystems science and sustainability major. For class projects, I use Prezi and Youtube. I make sure my grammar is perfect. My professors grade us not just on our ideas but also on how we present them. Even though I’m a science major, I had to take a “Writing for Business” class, which taught me communications skills are essential for any career.
Harry, Engineer: I have to present my designs to a conference room full of superiors. If my explanations are not clear enough, or my drawings and support materials aren’t precise and comprehensive, I won’t get approval on my projects.
Pamela, Realtor: We need to prepare our own flyers as well as update our own web pages for our listings. I use a content management system for the website, and have to edit photos, and make sure the listings are accurate and well-written so that the homes look appealing. I took an InDesign class to make sure my flyers look better than any competitors’!
David, Stay-at-Home Dad: My middle- and high-school sons are learning so much about using technology to present their school work, that when it’s homework time, I need to be able to understand what they’re doing, and the tools they are using to do their work, so I can help when they need me.
John, Graphic Design Business Owner: A high school teacher saw my talent in design and encouraged me to delve more deeply into it in college. Thanks to his encouragement, I’ve built my own business and have five employees, about to hire a sixth. Quark, InDesign, and Photoshop are our most used software, and anyone I hire needs to be proficient in them.
Stephanie, Social Media Marketing Manager: It’s all about Facebook, Twitter, Pinterest, Tumblr and Instagram for me. I don’t just need to know how to use these tools, I need to stay on top of blogs and industry sites to keep up with emerging technologies. Oh, and I need to know how to write, and to understand who is reading what I am writing. If I write the wrong thing for the wrong audience, I waste everyone’s time.
James, Police EMS Operator: I have to learn new telecommunications technology very quickly – and then I have to train other operators who may not be as technically savvy as I am. We also train in verbal communications and have to write detailed reports. There is no way I could be successful in this career without good communications skills.
Peter, Database Research Company President: We do many of our project pitches via video conference, and design sophisticated Power Point presentations along with voiceovers to sell a potential client on our services. We think hard about what they are seeing – and hearing - on the other side of the screen, and we believe we work harder than our competitors on the quality of our presentations. Clients do judge us on the appearance of our materials. A professional presentation shows the client they can trust us.